Consumers who want to move to more environmentally friendly beauty produces – whether because they want to ensure that they are biodegradable as well as kinder to their skin are now scrutinising ingredient lists more carefully (though they’ll need a magnifying glass for some!). Several companies making beauty products are trying to jump on the “green” bandwagon and respond for increasing demand for organic and natural makeup and body and hair care products by writing eco-friendly phrases into descriptions of their products.
Organic ingredients have to be untreated and natural products need to have natural ingredients: the ingredients have to be present in or produced by nature, and have the minimum of physical processing. They have to be grown and not produced synthetically and should not include genetically modified ingredients.
This is an ideal that is rarely reached, though more and more companies are now producing “natural” ranges with a much higher proportion of natural ingredients though they may have up to half of their ingredients from a synthetic source.
Some beauty products, such as perfumes, are made from a selection of chemicals and cannot (or at least are not yet) be a natural product.
It is easy enough to spot natural ingredients in a contents list – jojoba oil and aloe vera are obviously from plants. However, to be natural ingredients should really be produced by the minimum of physical processing or extracted using very simple methods. The distillation used to extract, say, lavender essential oils, could be said to involve some chemical change, and other processes may alter the chemical composition in a significant way.
The best way to be sure that you are buying a natural beauty product to benefit your skin and hair then go for product ranges of trusted companies after checking the ingredient list!
Eco Friendly Beauty Products
December 16, 2011 By